Welcome to PRIMI LIVE

Bringing passion to life, Primi boasts the growth and empowerment of Primi staff with an unrivalled urban energy!

Primi-Live is a platform offered to Primi Staff from which they can showcase their music and theatrical talents creating an electric atmosphere within the venue embodying a mix of delicious food, wild music, dance and positive urban energy. The elemental forces of the universe are collectively combined into a glorious evening of Primi decadence and fun.

About Primi Live

Primi Live was introduced and launched by Primi World four years ago.Quite simply, music holds a special place in our hearts. We are indeed passionate about music and the development of South African musicians. This passion as well as the nature of our industry affords Primi World the opportunity to be involved in the development of the South African musician and artist. Too many talented musicians have reached the end of their lives in poverty despite the depths of their talent.

Ismail Davids one of the directors of Primi world and also a recording, Songwriter and producing musician has been in the forefront of the development and nurturing of the concept.

Primi Live is a unique production that uses the intrinsic elements within the Primi restaurant as a form of entertainment combined with Professional musicians and artist. This production can include the customer as singers or waiters as dancers or even use the kitchen staff to jam with highly professional musicians.

“We at Primi know what our audiences enjoy and therefore set the stage and tone to a Primi Live. We dress, rehearse with and produce musicians to the specifications that will suite our audience. The Primi Live Production is a Platform where musician, staff and customers meet” -Ismail Davids

The Primi Live concept is priceless and unbeatable and a concept that very few, if any, restaurants can compete with. The energy behind Primi Live is to create memorable moments for Primi customers – a moment that, as title sponsor, Primi has and will capitalize on in its marketing and communication strategy in the years ahead.